Powerful, former allies appear to have turned to the Dark Side.
Google encouraged us to build websites and create great content...and then started solving search problems by scraping the data from our websites... Don't worry, says Google, you can advertise instead!
Facebook and LinkedIn encouraged us to set up business pages to talk to our audience and then turned our voices down to whispers. Don't worry, you can advertise instead, they say...
Social platforms such as Instagram and YouTube want to us to create the content they need but don't like it linking back to our websites. Don't worry... you can always advertise with us, they say.
The resulting increase in competition is forcing advertising prices ever higher. This makes return on investment (ROI) ever harder for small businesses to achieve. This works very well for the empires that sell advertising. For small businesses, not so well.
Led by Commander Nicki Cluley, the Marketing Rebel Alliance meets on June 4th at the Italian Villa to discuss the threat.
We meet to evaluate the Evil Empire’s plans and put in place strategies to help heroic small businesses in their struggle for ROI.
The Intergage nerds will be joined by powerful Marketing Jedi Knights from all over the marketing galaxy to share their secrets.
THIS IS NERD WARS!
Italian Villa, 164 Canford Cliffs Rd, Poole, BH13 7ES