Like any business, manufacturing and engineering companies like yours need regular orders to survive and grow. In the last ten years you may have found generating those orders a little harder than is has been in the past. You may have found yourself relying more on repeat orders and existing customers for revenue.
However, if your company is to grow, you need new customers too.
In today's world of the empowered buyer, your customers and prospects have access to an unlimited amount of information at their finger tips. They no longer rely on attending trade shows or speaking to sales people. They consume information online, when it suits them.
Studies show that the modern buyer spends as little as 17% of their buyer journey meeting with potential suppliers (Gartner).
You'd think that would make it harder for you to get in front of them. But it isn't. It just requires a change of tack and to stop relying on the sales and marketing methods you have been used to.
This workshop will address the issues and challenges you face in growing your engineering or manufacturing business. If your company is ready to grow, this workshop will act as the catalyst for a smarter, more efficient sales and marketing production line.
We'll discuss the challenges you're facing in increasing cash flow, back filling your pipeline and adapting to the new world of the empowered buyer.
09.00 - Welcome & Introductions
09:10 - Global engineering and manufacturing trends
09:20 - The reason your traditional lead generation is no longer working
09:35 - The new model for building predictable lead generation: Inbound marketing
10:05 - Do industrial companies really invest in content marketing?
10:20 - How will you evolve?
10.45 - Q&A