What is Inbound Marketing? 

modern marketing that works

Cover-08In recent times, inbound marketing has been the most effective marketing method for doing business online. Instead of the old disruptive methods of advertising, buying email lists, and hoping for leads, inbound marketing focuses on creating and publishing content inline with your customer’s needs.

Content Creation + Distribution
Create targeted content that answers prospects' and customers' basic questions and needs, then share where your content where they hang out.

Lifecycle Marketing
Turn strangers into visitors, contacts into customers. Transform your ideal prospect into your perfect customer by nurturing them through the buying funnel

Personalisation
Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalise your messages to their specific needs.

Multi-Channel
Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.

Integration
Content creation, publishing and analytics tools all work together like a well-oiled machine - allowing you to focus on publishing the right content in the right place at the right time.

In this work book you will discover;

  • What is inbound marketing?
  • The philosophy: why inbound works.
  • The methodology: how inbound works.
  • The tools: a playbook that works.

Do you know?

  • Inbound leads cost 60% less than outbound leads
  • Blogs give websites 434% more indexed pages and 97% more indexed links in search engines
  • B2B companies that blog generate 67% more leads per month than those that don’t
  • 80% of business decision-makers prefer to get company information in a series of articles versus in an advertisemen