As an established business you would think you have been round the block and laid the foundations for a good marketing strategy. However, that's not always the case. Having worked with B2B businesses since the year 2000 we know that stunted growth can often be down to not paying attention to things such as:
That doesn't mean to say your business isn't successful. But your growth could be severely stunted by not focusing on each stage of the Marketing Journey.
This workshop will take you through the entire marketing journey and make you think about which stages you should be investing in to boost business growth and develop the ultimate flight plan.
Marketing mediocrity stifles the growth of even the best businesses. Some get sucked into a black hole and are never seen again.
The Marketing Journey is your voyage to marketing agility and beyond – an adventure every ambitious business must go on in order to fulfil its potential.
Continual evolution and regular evaluation is key to success. Evolve your business fast and focus your marketing efforts for maximum return.
08.30 - Welcome and introductions
08.40 - What is the Marketing Journey?
08.50 - Mission, Visions and Values
09.00 - Research & Strategy
09.10 - Market Segmentation
09.20 - Buyer Personas
09.30 - Differentiation and Sales Messaging
09.40 - Branding & Guidelines
09.45 - Marketing Plan
09.55 - Partner Selection and Tool Review
10.05 - Staff Training
10.10 - Investment and Implementation
10.20 - ROI Analysis
10.30 - Customer Surveys
10.35 - Strategic Review
10.45 - Q&A