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Optimise Your Site For Modern Search

28.10.2020
Virtual

£199 + VAT

Take back control of your online presence!

Not sure where to start when it comes to optimising your site? Join us for an insightful workshop to find out how you can make the most of your  website and transform your online presence.

In this workshop you will see tried and tested organic search strategies that are working right now. If you are looking to improve organic traffic to your website and take back control of your digital marketing book your place!

For just £199 , you will see how to transform your organic search strategy for modern search.

Why has your organic search suffered?

 

Mike Finn Presentation - How Search Has Changed

 

  • Google has stopped referring traffic with the use of 'position zero' search results.
  • Social media channels such as Facebook and LinkedIn refer less traffic.
  • Social media algorithms mean you posts are less likely to be seen.
  • Good content is no longer good enough.

This workshops will teach you how to tackle modern search issues to get better organic results.

 

Workshop Agenda

0830
-
0900
Coffee & Registration
0900
-
0910
Introductions
Mike Sets the scene
0910
-
0930
Understanding Google in 2019 - What is RankBrain?
A simple explanation and a look at Dwell time, CTR & UX
0930
-
0950
Understanding the Importance of Click Through Rate
In this section we will look at how to boost your organic CTR and why it is so important
0950
-
1010
How to Rank Content in the Featured Snippets
Find the opportunities, create the right type of content and make it in the right format.
1010
-
1030
Creating Great Content
How to write in depth content that lasts and lasts and the use of keywords.
1030
-
1050
Optimising for Mobile First
Consistent content in responsive design
1050
-
1105
Coffee Break
1105
-
1120
The Importance of Video
A look at the growing importance of video in search, YouTube, snippets and embedded video.
1120
-
1130
How to optimise for Voice Search
Making the most of the growing trend of connected devices and voice controlled mobile search.
1130
-
1150
Content and Linking
The importance of EAT, visual content, UGC and pruning your site for future growth
1150
-
1200
Questions & Answers
We hope...

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