The Practical Guide to getting started with Marketing Automation 

Modern marketing that works

Now you know all about Inbound Marketing, you should use marketing automation to automatically nurture your leads and close them as customers.

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You can initiate a series of automated actions — like sending follow-up emails — based on a person’s behaviours or contact information.

In this guide, you'll learn how to get started with marketing automation. We’ll answer the questions:

  • Is marketing automation right for you?
  • Which marketing automation software should you choose, and which will cause headaches?
  • How should I segment leads to get the most engagement?
  • How can I use marketing automation to turn my leads into paying customers?

 

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Do you know?

  • By 2020, customers will manage 85% of their relationship without talking to a human.
  • The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process
  • 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don't even know this metric.
  • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.