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Optimise Your Site For Modern Search

22.01.2020
Intergage Office - Poole

£199 + VAT (discount code applies to Intergage customers). Scroll down to find out more

Take back control of your online presence!

Join us for a 3 hour workshop where you will learn how to optimise your site for the modern search landscape. 

Not sure where to start when it comes to optimising your site? Join us for an insightful event demonstrating how you can make the most of your content and website to transform your online presence.

In this workshop you will see tested organic search strategies that are working right now. If you are looking to improve organic traffic to your website and take back control of your digital marketing book yourself a place on this workshop!

Delivered by Mike Finn and Steve Caple, who between them have over 40 years of SEO experience, you will be learning from two of the areas most experienced digital marketers. 

For just £199 , you will see how to transform your organic search strategy for modern search.

Why has your organic search suffered?

 

Mike Finn Presentation - How Search Has Changed

 

  • Google has stopped referring traffic with the use of 'position zero' search results.
  • Social media channels such as Facebook and LinkedIn refer less traffic.
  • Social media algorithms mean you posts are less likely to be seen.
  • Good content is no longer good enough.

This workshops will teach you how to tackle modern search issues to get better organic results.

 

Your Hosts

Intergage_NerdWars_MikeF_480px
Mike Finn
Marketing Strategy Director
Intergage_NerdWars_SteveC_480px-1
Steve Caple
Senior Digital Marketing Manager

Workshop Agenda

0830
-
0900
Coffee & Registration
0900
-
0910
Introductions
Mike Sets the scene
0910
-
0930
Understanding Google in 2019 - What is RankBrain?
A simple explanation and a look at Dwell time, CTR & UX
0930
-
0950
Understanding the Importance of Click Through Rate
In this section we will look at how to boost your organic CTR and why it is so important
0950
-
1010
How to Rank Content in the Featured Snippets
Find the opportunities, create the right type of content and make it in the right format.
1010
-
1030
Creating Great Content
How to write in depth content that lasts and lasts and the use of keywords.
1030
-
1050
Optimising for Mobile First
Consistent content in responsive design
1050
-
1105
Coffee Break
1105
-
1120
The Importance of Video
A look at the growing importance of video in search, YouTube, snippets and embedded video.
1120
-
1130
How to optimise for Voice Search
Making the most of the growing trend of connected devices and voice controlled mobile search.
1130
-
1150
Content and Linking
The importance of EAT, visual content, UGC and pruning your site for future growth
1150
-
1200
Questions & Answers
We hope...

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The Venue

Intergage

Unit 8 Holes Bay Park, Sterte Avenue West, Poole, Dorset, BH15 2AA