The Power Of Data For Business Growth

17.03.2020
The Village Hotel, Bournemouth

Transform your business with data...

Only 34% of executives feel they have a holistic view of all of their data and know how to use it.

Data is the fuel that pushes your business forwards and if you put rubbish in the tank, guess what? Your marketing will misfire! Better data leads to better business decisions...

With speakers from Intergage, DQ Global and Coles Miller, this event focuses on the typical struggles businesses face with data and using data to grow:

  • disjointed systems that work against your sales and marketing efficiency
  • decaying data, disengaged audiences and a lack of data segmentation
  • a lack of the right kind of data
  • the absence of a data strategy
  • not analysing the things that matter – your website, your campaign conversion rates and your customer journey.

As the world becomes smarter, data is becoming increasingly important in driving competitive advantage. It's a key business asset and each piece of data that isn't used or leveraged in the right way is a wasted opportunity!

Stop wasting opportunities and join us for a morning to learn how you can use your data to:

    • Find new customers
    • Improve customer retention
    • Boost sales and marketing performance
    • Make decisions and solve problems
    • Better understand your customers and prospects.
 

The Speakers

martin_doyle
Martin Doyle
CEO, DQ Global
Intergage_TeamShot_Gemma
Gemma Moore
Marketing Manager, Intergage
Intergage_TeamShot_PaulM
Paul Moss
Business Development Director, Intergage
Intergage_TeamShot_Alex
Alex Turrell
Digital Marketing Manager, Intergage
Intergage_TeamShot_Andy
Andy Roberts
Technical Director, Intergage
Intergage_TeamShot_Helen
Helen Selby
Junior Software Developer, Intergage
Intergage_TeamShot_Steve
Steve Caple
Senior Digital Marketing Manager, Intergage
Intergage_TeamShot_Roan
Roan Fair
Digital Marketing Manager
neil-andrews
Neil Andrews
Commercial Litigator and Partner, Coles Miller

Agenda

08:30
-
08:45
Coffee and Registration
08:45
-
09:00
Introductions
Set the scene and prepare to be engrossed!
09:00
-
09:30
5 Reasons Your CRM Sucks
Marketing automation systems... Project management software... Accounting systems... Email marketing tools... It’s hardly surprising that salespeople and marketers can’t get a consistent view of their data. Paul Moss explores the top 5 reasons why your CRM sucks and how centralised data can support your business.
09:30
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10:00
You’re Only As Clean As Your Data
Substandard data acts as an impediment for any business. Martin Doyle at DQ Global will explore the meaning of having clean data and the consequences of working with old data. Get ready to be mind-blown by leading software and methodologies that will make your data the fuel that powers your business.
10:00
-
10:20
Data Makes Your World Go Round
Collecting data means learning more about your existing customers and tailoring your research process to find potential customers. So, what data should you be collecting and what creative methods can you use so your customers don’t feel like they’re giving anything away? Gemma explores the data you should be collecting and how to keep it fresh.
10:20
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10:50
Break
Enjoy endless flapjacks and stock up on coffee for the second half.
10:50
-
11:10
Money Doesn’t Grow On Trees. It Grows In Your Database!
Your data is the fuel that pushes your business forward. Helen shows us how you should be using data to improve buyer journeys, reduce customer churn and most of all – generate revenue! Get ready for real-life examples that prove that money doesn’t grow on trees… it grows in your database!
11:10
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11:30
4 Essential Google Analytics Reports You Need To Know About
Your CRM isn’t the only place you store data. Google Analytics is an integral part of your data strategy. Removing subjectivity and using data to power decisions is the only way you’ll improve your website’s performance. However, Google Analytics is a minefield of reports and it’s easy to get lost in a sea of information. Steve will talk us through which reports you should be looking at and why they matter.
11:30
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11:55
Marketing Solutions: The HubSpot Fix
HubSpot software specialist Alex Turrell gives us a grand tour of its various centralised platforms. Forget about multiple systems and complex integrations. HubSpot brings together your CRM, email marketing platform, revenue tracking software and much, much more…
11:55
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12:20
Marketing Solutions: The Intergage Fix
Andy will give you a sneak peek into the future of Intergage’s software: a solution built to bring together the various systems your business uses including your website! We promise to exceed your expectations with the future of the Intergage Management System.
12:20
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12:40
Data Governance
Keeping your data compliant is key to avoiding paralysing fines. We discuss the laws and legislation around data collection, processing and use. Follow these tips to ensure that your data is safe and legal.
12:40
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12:50
Conclusions/Q+A
Questions to the floor.

Book Your Space

The Venue

The Village Hotel

Deansleigh Rd, Bournemouth BH7 7DZ